GEAR UP AND
CONQUER

We launched this brand to tackle the glaring gap in quality gym gear for those who train hard and push all limits. Our journey is fueled by the belief your gear should be as fierce as your drive.

As a proud veteran-owned company, we’re all about building a family that embraces grit and determination in the gym. No matter your goals, you deserve gear that can keep pace with your relentless hustle. Stand tall, unleash your inner beast, and trust Rooster Fitness to have your six as you battle in the gym. Get COCKSTRONG , stay COCKSTRONG—let's conquer the grind together!